Your Pathway To Purpose, Financial Independence and Freedom

THE SELFMADE Accelerator

Stop sitting on the idea. Build the business.

An 8-week hands-on business accelerator for ambitious women ready to turn their ideas, expertise and passions into a business with a clear strategy, powerful brand and room to grow.

No more piecing together advice from podcasts, Instagram and Google.

No more wondering where to start, or what to do next.

Over 8 weeks, you’ll build the foundations of your business alongside entrepreneur, strategist and brand builder Kaya Peters, using the lessons and frameworks she has developed through years of building businesses, launching brands and advising founders.

Next cohort: January 2027

As Seen In

MAYBE THIS IS THE YEAR YOU STOP TALKING ABOUT IT
You’ve been thinking about starting something of your own.

Maybe you already know exactly what it is.

Maybe you have five ideas and no idea which one to pursue.

Or maybe you’ve already started, but your business still feels more like a collection of ideas than something with a clear strategy behind it.

You know you’re capable of more.

More independence.

More creative freedom.

More control over your income.

More choice over how you spend your time.

And more meaning in the work you do.

But between the idea and the business is the part nobody really talks about:

Actually building it.

What should you sell?

Who is it really for?

How do you position it?

What should you charge?

How do you create a brand people remember?

How do you find your first, or next, customers?

Where should you market?

What should you focus on first?

And how do you stop second-guessing every decision you make?

That’s exactly what we work on inside 
The Selfmade Accelerator

From the women who have already done it

Real businesses. Real women. Real transformations.

AOIFE

Where she was: Teaching Yoga classes
What she built: A full blown Yoga & fitness brand
What changed: She found the confidence to pursue her passion

CHAM

Where she was: No work and no direction
What she built: An online dance academy
What changed: She received structure and clarity

More student experiences

What could change in 8 weeks?

Let's be clear.

I'm not going to promise that you'll build a six-figure business in 8 weeks.

Nobody can honestly promise you that.

What we can do is help you stop wasting months trying to figure out every piece by yourself.

Eight weeks from now, you could have:

A much clearer business concept.

A defined customer.

Positioning you can explain in one sentence.

An offer you're confident selling.

A brand with a point of view.

A practical marketing strategy.

A plan for finding customers.

A clearer understanding of your numbers.

A launch or growth roadmap.

A network of women building alongside you.

And perhaps most importantly:

proof to yourself that you finally started.

What would another year of waiting cost you?

There's never going to be a perfect moment.

Your website could always be better.

Your idea could always use more research.

You could always take another course first.

You could always wait until work calms down.

Until the kids are older.

Until you have more savings.

Until you feel more confident.

Until January becomes February.

Then June.

Then another January.

At some point, building the life you keep imagining requires doing something before you feel completely ready.

Maybe 2027 is the year you do.

THE JANUARY 2027 COHORT

Start the year building something that belongs to you

You'll receive everything you need to start building


The Selfmade Accelerator brings together business strategy, brand building, marketing, founder mindset and live guidance in one 8-week experience.

Because building a successful business isn't only about knowing what to do.

It's about getting clear on what you want to build, understanding the market, creating something people genuinely want, and becoming confident enough to put it into the world.

WHAT'S INCLUDED

16 STEP-BY-STEP ONLINE MODULES

Get access to the complete Selfmade curriculum through our private course portal.

The modules take you through the journey of building your business: from purpose, vision and mindset to market research, planning, branding, marketing, visibility and launch.

Work through them at your own pace alongside the live 8-week program and return to the material whenever you need it.

11 LIVE CLASSES OVER 8 WEEKS

This is where Selfmade goes beyond an online course.

Join Kaya and the Selfmade team twice a week for live classes, implementation, deeper training and practical guidance.

Bring what you're working on.

Bring your questions.

Bring the thing you've been stuck on for three weeks.

And let's work through it.

Can't make a session live? You'll receive the replay afterwards.

THE BUSINESS STARTUP HANDBOOK

Your 40-page practical guide to turning your idea into a real brand.

Packed with exercises, frameworks, guidance and lessons from the field, the handbook helps you take what you're learning and apply it directly to your own business.

Think of it as your Selfmade business-building companion.

LAUNCH & RELAUNCH STRATEGY

Whether you're bringing a new idea into the world or breathing life back into a business that isn't performing the way you know it could, we'll help you create a focused strategy for your next move.

You'll learn how to clarify your offer, position your brand, reach the right people and build a launch or relaunch plan designed to generate momentum and revenue.

No magic formula. A smarter plan, and the support to execute it.

BUILD THE FOUNDER FIRST

A business will challenge more than your marketing skills.

It will challenge your confidence, beliefs, relationship with money, willingness to be visible and ability to trust your own decisions.

That's why mindset and personal development aren't an afterthought inside Selfmade.

They're part of the work.

PURPOSE & DIRECTION

Explore what genuinely matters to you and how your skills, experience, values and ambitions can shape the business you build.

You don't need to discover one mythical "life purpose."

You need enough clarity to choose a direction worth committing to.

VALUES

Define the principles you want your business, and your life, to be built around.

Your values become a filter for your brand, customers, opportunities and decisions.

LIMITING BELIEFS

Identify the beliefs and patterns that may be keeping you stuck, invisible or constantly second-guessing yourself.

Then develop more useful ways of thinking and responding as a founder.

VISION & GOAL SETTING

Create a compelling vision for where you're going and turn it into goals, priorities and a practical roadmap.

Dream big.

Then give the dream a plan.

MONEY MINDSET & ABUNDANCE

Explore your relationship with money, pricing, receiving, earning and financial possibility.

We'll challenge the beliefs that may be quietly setting a ceiling on what you allow yourself to ask for, earn or build.

ENERGETIC MINIMUMS

Look at the standards you've unconsciously accepted for your income, work, clients and life, and where it's time to raise them.

Not by simply wishing for more.

By changing what you believe is possible and aligning your actions with a higher standard.

MEDITATION, VISUALIZATION & MANIFESTATION

Use meditation, visualization and manifestation practices to create greater clarity, intention and focus around what you're building.

For us, manifestation doesn't replace action.

It helps give your action direction.

THEN BUILD THE BUSINESS

Once you know what you want to create, we get practical.

Very practical.

YOUR BUSINESS IDEA & NAME

Clarify what you're building and develop a business name that fits your positioning, audience and long-term vision.

MARKET & COMPETITOR RESEARCH

Learn how to understand your market, identify opportunities and analyze competitors without simply copying what everyone else is doing.

We'll use the competition to help answer a much more important question:

Where do you fit?

BUSINESS MODEL, NUMBERS & PLANNING

Turn your idea into a practical business plan.

Understand your offer, revenue model, basic numbers, priorities and the steps required to move forward.

Because a dream becomes much more powerful when you understand the economics behind it.

BRANDING & POSITIONING

Learn how to turn your idea into a brand people understand, remember and trust.

We'll explore positioning, messaging, brand identity and how to communicate what makes your business different.

ORGANIC MARKETING

Learn practical ways to attract attention and generate demand without depending entirely on paid advertising.

We'll look at the channels and marketing strategies that make sense for your business rather than telling you that you need to be everywhere.

WEBSITE & SEO

Understand the foundations of building a website that communicates your value clearly and can be discovered through search.

Learn the fundamentals of SEO, content and website structure so you're building long-term visibility—not just a pretty homepage.

SOCIAL MEDIA & COMMUNITY

Learn how to use social media intentionally to build awareness, establish trust, create engagement and turn the right followers into potential customers.

You don't need to become an influencer.

You need to become visible to the people your business is for.

WHAT YOU'RE REALLY WALKING AWAY WITH

By the end of the 8 weeks, you'll have worked on much more than a collection of course modules.

You'll have developed:

A clearer vision for the business and life you want to build.

A stronger founder mindset around confidence, visibility and money.

A defined business concept and clearer understanding of your market.

A more intentional brand with positioning and values behind it.

A practical business plan and understanding of your numbers.

An organic marketing strategy designed around your business.

A stronger digital presence across your website, search and social media.

A launch or relaunch roadmap to take what you've built into the market.

And throughout the process, you'll have access to Kaya and the Selfmade team, helping you turn what you're learning into decisions and action.

Because the goal isn't to finish 16 modules.

THE GOAL IS TO BUILD SOMETHING.

Something you're proud to put your name behind.

Something with the potential to generate real income.

Something aligned with the life you actually want.

Something that's yours.

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The Society's LIVE Class Schedule

Your Mentors - By Women For Women

Kaya Peters, Founder & Serial Entrepreneur


Kaya Peters is an award winning business owner, entrepreneur and yogi who uses her platform to inspire others to follow their dreams. Originally from Amsterdam, Netherlands, Kaya lives and works across several locations all over the world including Dubai, Turkey, Bali and Thailand. 

After creating and managing an award winning Yoga school in the UAE, Kaya turned a life-long passion into RAIN. The Label: Creating a fashion line to empower women of all shapes and sizes using ethically sourced and sustainable materials. 

Her most recent endeavor comes as a series of courses designed to present a blueprint of success for men and women around the world, with both practical action steps and mindset shifting techniques presented. 

Tied into this of course is a personal passion for health and wellness and a desire to share this message across her various social media platforms, with well over 200,000 subscribers/ followers and over 25 million YouTube views.

Abby Lobner - Mindset Coach


Abner knows what it feels like to be the ambitious woman in the room who has everything on paper and still feel like something’s missing.

After nearly a decade specializing in social media marketing and content in the corporate world, she made the leap to building her own multi-stream business…not just one thing, but three: a 1:1 subconscious coaching practice, a group coaching curriculum, and her role as a lead communication coach. She didn’t just figure out how to make the leap. She figured out how to make it work across multiple worlds at once.

That’s exactly what she brings to the women she works with inside Selfmade Society. Abby’s work sits at the intersection of the subconscious mind, authentic communication, and bold reinvention. She helps ambitious women move from confusion to clarity: finding their purpose, stepping into their power, and building the profit that follows when you stop shrinking and start leading. Her approach goes beyond strategy. She works with the inner blocks, the limiting beliefs, and the patterns that keep capable women playing a smaller version of themselves.

Because the business plan only works when the woman behind it believes she’s worth it. Based in Dubai and having worked closely with Kaya to understand the mindset needed to truly live this transformation, Abner’s here to help you stop saving your dreams for sleep and start building them into your life.

Rose Hindy - Corporate Coach & Business Owner


Rose Hindy is an executive coach and leadership expert. She started her coaching career 10 years ago and ventured in the coaching world by creating a non-conventional and genial yet candid coaching style that makes her stand out from traditional coaching and mentoring. 
Prior to hoping her coaching journey, Rose has started her work like a media consultant and a data analyst and scientist. Consumer insights are always intriguing to her, and she gauges deep down aiming at studying the consumer behavior trends particularly in the consumer products and services and luxury world. 

Rose’s entrepreneurial spirit blends her coaching practices with her consultancy expertise and offers executives career changing coaching and leadership programs. Rose keeps her main focus in the same industry she consults for which is consumer products and services. Speaking the same language as the executives in the Marcom world and consumer services industry makes her role unique and effortlessly received and welcome. 

Rose brings a flare of fun from her personal life and injects it in a subtle yet professional manner in her coaching practice.  Rose is also a show host and a content producer. She has been selected amongst the top 30 “unstoppable women entrepreneurs 2022” Rose is Lebanese and a Dubai resident for the past 21 years. She is a single mother to Assem and Chloe.

Marylene Henry - Breathwork Facilitator & Business Owner


Founder and managing director of Zazyoga, Marylene is a Yoga Alliance E-RYT-200 RYT-500 yoga teacher, Osteopath and Breathwork Facilitator. Coming from a successful corporate career, she perfectly understands how everyday demands can get in a way of a healthy body and healthy mind. Passionate about change and transformation, she makes it her mission to empower her students to find their inner strength through Breathwork and other healing modalities. Using her own experience as a guide, she approaches the mind in a holistic way to help clients find peace and regain self-confidence. She playfully combines elements of mindfulness, breath work and coaching  to help her clients achieve their specific goals.

“There are as many paths of yoga as there is different people, and my goal is to find the right path for my clients to achieve higher level of physical, psychological, and spiritual strength.”

Marylene is a graduate from Marianne Wells Yoga School in Costa Rica and obtained her RYT-500 certification in Yoga Therapeutics with Kaya Yoga Therapy. She is also a certified Breathwork Facilitator and holds a PhD in Osteopathy. 

Adraa Ayoub - Mindfulness Coach & Entrepreneur


Adraa Ayoub is a mindfulness coach and entrepreneur. She helps women break out of survival mode and step into a life of deep alignment, purpose, and self-worth. With roots in the Middle East and upraise in Scandinavia, and transformative experiences in Uganda, Adraa brings a unique global perspective on identity, confidence, and feminine power. She combines mindset work, cultural awareness, and personal storytelling to guide women toward healing and high standards in every area of life.

Break the pattern. Raise your standard. Attract the life you’re meant for.

Discover how society has quietly taught you to settle in money, relationships, and your sense of self. In her sessions, Adraa will guide you through powerful mindset shifts to break free from that conditioning of accepting the bare minimum and start attracting the opportunities, abundance, and confidence that align with who you truly are.

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Our next cohort starts on January 25th, 2027

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